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Entrepreneur Story Time: OneForNeptune

  • Jimmy D's 311 Old Santa Fe Trail Santa Fe, NM, 87501 (map)

Fun Fact: Nick Mendoza, the mastermind behind OneForNeptune, came up with the idea to launch a sustainable, nutritious, and flavorful fish jerky product while working on his family’s cattle ranch in the Gila Wilderness. A MSc in Sustainable Aquaculture and former marine scientist, Nick’s career had taken him across the ocean to eight countries before returning to NM, participating in bizMIX in 2017, and delivering stellar pitches at the Fish 2.0 Global Seafood Innovation Forum at Stanford University and ABQid’s 2018 Balloon Pitch, where he took home the $10K prize. 

Nick spent a lot of long nights making some really bad jerky before joining forces with chefs and food scientists to perfect a fish jerky with the taste, texture, and aroma of beef jerky. He’s apparently hit it out of the park, as OneForNeptune’s sustainably sourced, gluten free, preservative free, dairy free, non-GMO jerky with 1.5 times the protein of beef jerky, 30 to 100 times the Omega-3 fatty acids, and no saturated fat was selected as a Top Pick from 200K+ products at the Fancy Foods Show NYC by Massimo Bottura, the genius chef behind the #1 rated restaurant in the world and featured in Netflix’s Chef’s Table.

Aquaculture is big business, as aquaculture startups took in a reported $193 million in 2016. And OneForNeptune means business, as demonstrated by bringing on co-founders James Coop, CMO, and Garrett Delgado, CFO, to join the crew full-time and doing what it took to raise $65K+ in 2018 by launching Kickstarter’s most successful food product campaign at the time. 

All the company’s fish is sourced from the Washington/Oregon coast, they work with a co-packer in the Seattle area, and they’re driven by a mission to minimize seafood waste and support small-scale fisheries. They want you to know your fish, fisherman, and fishery, which is why customers can enter info from the product packaging into the Batch Finder feature on their website to get those answers. Pretty cool stuff.

E-commerce growth is their main priority, but what’s next for OneForNeptune? Join us at Jimmy D’s on 10.17 to find out about their plans to possibly pursue larger distribution in retail, if they’re having any luck securing a packaging partner in NM, and if they have any new products on the horizon. If you know where Santa Fe Bite used to be, then you know where Jimmy D’s is. Opened by Jimmy and Jennifer Day this summer (the couple behind Trattoria a Mano, Bouche, and others), Jimmy D’s is a casual American eatery with a menu that features fresh takes on American classics for breakfast, lunch, and dinner. So come on down to soak in the fun-filled, colorful atmosphere complemented by fanciful lighting over cozy booths reminiscent of the 60s and 70s and enjoy anything from a delicious milkshake to a swanky cocktail or all-day breakfast. 

 As always, arrive on time to grab a drink and a bite to enjoy during story time. And don’t plan to rush off afterwards, as you’ll want to take some time to schmooze and get to know like-minded Santa Feans just as enthused about supporting our entrepreneur community as you are.

Earlier Event: September 5
Entrepreneur Story Time: Flow Science